Compared to other industries the wine trade has been a little slow on the uptake when it comes to recommendation algorithms. Such technology emerged commercially in the late ’90s, alongside the beginnings of ecommerce, and was popularised by platforms such as Amazon (source: A Brief History of Recommender Systems). As a tool for the wine industry, the rise of these programmes has been a little more recent – but their potential is great, according to those already working with them. Those Harpers spoke to agreed the reasons for this slow adoption are tied up with both the structure of the industry and the nuances of the product itself.
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Published: 26 March, 2026
Leading direct-to-consumer online wine retailer Virgin Wines has announced the full launch of its mobile app, after a soft launch around a month ago.
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Published: 17 March, 2026
Leading online wine retailer Virgin Wines has announced that it is still on a positive track, with revenue for January and February up 12% year-on-year.
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Published: 27 January, 2026
Online wine retailer Virgin Wines has released its Christmas trading update, which shows a strong performance across the seven weeks to 26 December.
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Published: 11 December, 2025
Online wine retailer Virgin Wines and US-based software company Preferabli have announced a fresh partnership. The deal will see Preferabli’s wine recommendation software integrated into the Virgin shopping experience.
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Published: 26 March, 2025
Virgin Wines, one of the UK’s leading online wine retailers, has announced a new growth strategy which aims to increase the company’s yearly revenue to £100m within five years. This would represent a substantial increase as the retailer's revenue for the 2024 financial year stood at £59m.
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Published: 05 March, 2025
Virgin Wines’ chief financial officer and company secretary Graeme Weir is retiring next month, due to be succeeded by Amanda Cherry, current head of group finance for the digital retailer.
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Published: 22 October, 2024
Virgin Wines UK has announced its annual results for the year ending 28 June 2024, showcasing a marked improvement in profitability despite a flat revenue and challenging market conditions.
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Published: 07 October, 2024
Virgin Wines has agreed a strategic partnership with Ocado.com, which will give the online-only supermarket’s customers access to an exclusive selection of 50 wines from Virgin’s portfolio.
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Published: 23 September, 2024
Online wine retailer Virgin Wines has launched a bespoke Vineyard Collection range, each made from a blend of the company’s own vines from across five regions.
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Virgin Wines UK has shared its trading update for the year ending 30 June 2024, revealing stable revenue at £59m, matching the previous year’s figure. Improved margins and operational efficiencies, particularly in warehouse fulfilment, significantly boosted profitability.
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Virgin Wines, one of the UK’s leading direct-to-consumer online wine retailers, has announced three senior management appointments to enhance its leadership team. Danny Cooper joins as chief information officer (CIO), Gareth Beaty as head of customer growth and Andy Potts as trading director of Warehouse Wines.
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James Bayley explores the importance of SEO to digital wine marketing and how a nuanced approach is best.
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In the rapidly changing world of wine marketing, digital visibility is crucial for brand success, with Search Engine Optimisation (SEO) playing a pivotal role. Harpers has explored strategies shared by industry leaders for unlocking SEO success.
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Published: 25 March, 2024
Virgin Wines, one of the UK’s largest direct-to-consumer online wine retailers, has today (25 March) announced a 2% revenue growth in the six months ended 29 December 2023 (H1 2024).
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Published: 22 March, 2024
Jo Gilbert looks at how bulk shippers are trying to calm the storm of global wine supply.
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Published: 08 February, 2024
The Drinks Trust has launched its annual industry survey to better understand the needs of the hospitality workforce.
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Published: 22 January, 2024
Virgin Wines has announced a positive trading update for the six months to 29 December, with year-on-year revenue growth and significant increase in profitability part of the online wine retailers’ H1 2024 performance as it redoubled efforts to pick up new subscribers.
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Published: 17 November, 2023
Many consumers believe all wine is vegan, but it actually takes a great deal of effort to keep animal products out. James Bayley reports.
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Published: 25 October, 2023
Virgin Wines, one of the UK’s largest direct-to-consumer online wine retailers, has today (25 October) revealed its audited Annual Results for the period ended 30 June 2023 (FY23), are ‘in line with expectations’.
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